Changing Views on Homosexuality

Men and women are feeling more open to express their homosexual lifestyle and this is in part due to the changing views of sexual behavior and homosexuality. Homosexual behavior is defined as sexual behavior with a member of one’s own sex (Sarason Sarason, 2005). Prior to the 1970s, homosexuality was considered to be a diagnosable psychiatric disorder and was listed in the DSM (Diagnostic and Statistical Manual of Mental Disorders). Homosexuality was viewed almost as a disease that people needed to be cured of. Research revealed that homosexual men and women did not differ in psychological adjustment from heterosexual men and women (Sarason Sarason, 2005). There has been the debate of whether a person is born gay or if homosexuality is a learned behavior. In my opinion, I believe that a person is born gay and does not chose or learn this sexual behavior from others. I’ve witnessed a relative grow up and noticed behavior as child that suggested he may be gay. As an adult, he informed the family that he is in fact gay. This came as a shock to no one and when asked when he knew he was gay, he stated that he knew all along. It is thought that if people no longer viewed homosexuality as a behavior that people chose to partake in, that less emphasis would be placed on trying to â€Å"cure† homosexuality. Dr. Glenn Wilson and Dr. Qazi Rahman, authors of the book Born Gay, state that there is no single gay gene, but genes do contribute and consider the effect of sex hormones to which fetuses are exposed in the womb (Ahuja, 2005). Wilson and Rahman feel that sexual orientation is fixed at birth and that any evidence-based scientist would agree (Ahuja, 2005). With more people understanding that sexual orientation is innate rather than learned, viewpoints on homosexuality are shifting. Our society is slowly becoming more accepting and placing less of a stigma on homosexual behavior. In the past there were no rights for gays wanting to marry, but now gays in Massachusetts can legally marry. In Vermont and other parts of the world, gay men and women now have the right to enter into legal partnerships that give them some of the same protections and responsibilities of marriage (Sarason Sarason, 2005). Past opinion polls have resulted in some Americans saying that gays cannot be considered good role models for children (Sarason Sarason, 2005). Some people have thought that a child’s sexual orientation could be affected if the child had gay or lesbian parents. Research on child adjustment in homosexual households provided results that did not differ from children raised by heterosexual parents (Sarason Sarason, 2005). Dr. Ellen C. Perrin feels that children raised by gay or lesbian couples do just as well as children raised as by heterosexual couples. â€Å"In some ways children of same-sex parents actually may have advantages over other family structures†, says Perrin (Chang, 2005). Studies conducted on homosexual couples show that lesbian couples share household responsibilities equally and that children adjust better when there is an equal division of labor (Chang, 2005). Raising healthy, well-adjusted children and understanding that homosexuality is an innate behavior are just two examples of why attitudes towards homosexuality are changing. Although there is still room for improvement in terms of accepting gay culture, strides are being made compared to earlier attitudes. To me the most significant change is understanding that homosexuality is not a disorder, it represents a person’s sexual orientation. References http://www.webmd.com/mental-health/news/20051012/study-same-sex-parents-raise-well-adjusted-kids Changing Views on Homosexuality Men and women are feeling more open to express their homosexual lifestyle and this is in part due to the changing views of sexual behavior and homosexuality. Homosexual behavior is defined as sexual behavior with a member of one’s own sex (Sarason Sarason, 2005). Prior to the 1970s, homosexuality was considered to be a diagnosable psychiatric disorder and was listed in the DSM (Diagnostic and Statistical Manual of Mental Disorders). Homosexuality was viewed almost as a disease that people needed to be cured of. Research revealed that homosexual men and women did not differ in psychological adjustment from heterosexual men and women (Sarason Sarason, 2005). There has been the debate of whether a person is born gay or if homosexuality is a learned behavior. In my opinion, I believe that a person is born gay and does not chose or learn this sexual behavior from others. I’ve witnessed a relative grow up and noticed behavior as child that suggested he may be gay. As an adult, he informed the family that he is in fact gay. This came as a shock to no one and when asked when he knew he was gay, he stated that he knew all along. It is thought that if people no longer viewed homosexuality as a behavior that people chose to partake in, that less emphasis would be placed on trying to â€Å"cure† homosexuality. Dr. Glenn Wilson and Dr. Qazi Rahman, authors of the book Born Gay, state that there is no single gay gene, but genes do contribute and consider the effect of sex hormones to which fetuses are exposed in the womb (Ahuja, 2005). Wilson and Rahman feel that sexual orientation is fixed at birth and that any evidence-based scientist would agree (Ahuja, 2005). With more people understanding that sexual orientation is innate rather than learned, viewpoints on homosexuality are shifting. Our society is slowly becoming more accepting and placing less of a stigma on homosexual behavior. In the past there were no rights for gays wanting to marry, but now gays in Massachusetts can legally marry. In Vermont and other parts of the world, gay men and women now have the right to enter into legal partnerships that give them some of the same protections and responsibilities of marriage (Sarason Sarason, 2005). Past opinion polls have resulted in some Americans saying that gays cannot be considered good role models for children (Sarason Sarason, 2005). Some people have thought that a child’s sexual orientation could be affected if the child had gay or lesbian parents. Research on child adjustment in homosexual households provided results that did not differ from children raised by heterosexual parents (Sarason Sarason, 2005). Dr. Ellen C. Perrin feels that children raised by gay or lesbian couples do just as well as children raised as by heterosexual couples. â€Å"In some ways children of same-sex parents actually may have advantages over other family structures†, says Perrin (Chang, 2005). Studies conducted on homosexual couples show that lesbian couples share household responsibilities equally and that children adjust better when there is an equal division of labor (Chang, 2005). Raising healthy, well-adjusted children and understanding that homosexuality is an innate behavior are just two examples of why attitudes towards homosexuality are changing. Although there is still room for improvement in terms of accepting gay culture, strides are being made compared to earlier attitudes. To me the most significant change is understanding that homosexuality is not a disorder, it represents a person’s sexual orientation. References http://www.webmd.com/mental-health/news/20051012/study-same-sex-parents-raise-well-adjusted-kids

Wipro Consulting Services (WCS) as a global business leader in Coursework

Wipro Consulting Services (WCS) as a global business leader in technology consulting - Coursework Example But in order to become the business leader in technology, it needs to go further. It required the independence and also the strategic focus which comes from operating as one of the separate unit within Wipro but at the same time take the advantage of the parent company in technology and to acquire the customer base. Wipro Technologies Ltd is based in Bangalore and employs about 95000 people across its office which is spread globally (Lampel, wt al, 2010). In the year 2001, most of the technology consulting firms such s Infosys, Wipro and Tata Consultancy Services had started to provide the basis IT infrastructure as well as development of application services to its customers. As the companies started to gain a better knowledge and understanding of its customers the companies started to assist them to use IT in their business to improve the efficiency and hence reduce the cost. Today these IT firms face a tremendous pressure in order to deliver high value of IT services to its custom ers. As a result different business models were adopted by the firms and also by Wipro. Wipro Technologies uses two distribution models namely â€Å"Global Delivery Model† and â€Å"Fixed Delivery Model†. Wipro have developed globally a competitive business which is based on the expertise and also the ability to identify, train, and manage and motivate the talent. Prior to 2001, it was difficult as well as costly for the company to access their talent in the developed countries. Thus in such a situation it become increasingly necessary for Wipro to develop business models so to compete with the upcoming demand in the developed markets. Under the leadership of Kirk Strawser, Wipro undertook two from of business model. When IT software and consulting firm emerged in India, most of the Indian companies did not use the sophisticated technology to support the system; this further resulted in challenge for Wipro to convince the companies to use the technology and help build them a competitive advantage over the other firms. In addition, most of companies had an in house IT department and was not willing to outsource to other firms. The developed market offered a much deeper pool of customers and also higher price for the services than those in the Indian market (Khanna and Palepu, 2010, p.155). With the emergence of IT services and software, many big companies started to implemented the use of IT and as a result Wipro technologies competed with the service providers of technology. Wipro had faced challenge in its technology sector from two categories one was the global players and the next was the Indian players. Global players included companies such as Accenture, IBM, HP, Cap Gemini and EDS (Burgelman, et al, 2008). These companies had made more than 90% of the global consulting market. Wipro was way behind these companies. The companies made use of the resources and also because of cost advantage of its offshore presence in countries such as Russia, India, Philippines, Europe and others. Indian layers included companies such as TCS, HCL, Cognizant, Infosys and others. Wipro and these firms basically used the same concept as they started their operation with low cost IT service providers and adopted the â€Å"global delivery models†, â€Å"technology rationalization† and â€Å"service integration† (Lampel, wt al, 2010). The terrain of IT services and

Consumer behaviour Essay Example | Topics and Well Written Essays - 2000 words

Consumer behaviour - Essay Example Discussions about external variables pointed to Wyld’s (2010) assertions that these are the general economic climate, technology, government and competition as factors affecting customers’ decision at the various stages. Scheiltz (2010) suggested other external factors such as the cultural, group and social values that sway the decision process of consumers. Decision process is defined as identification of needs, collecting of information, evaluation of alternatives, then finally going into a purchasing decision. (Chapter 6 Class Notes, n.d.) I. How do marketers persuade consumers using external variables? a. Economy The economy is the first factor considered as an external variable affecting consumers. The recent economic crisis is an external variable that affected consumers’ behavior in many states of US and in Europe, and many others. On the other hand, economy has been favorable to the emerging countries in Asia. The shrinking economy encourages shifts in bu yer demographics and the way products are used such that consumers may alter their purchasing decisions, how they perceive value and where they purchase the product. Market report of Bharatbook.com (2010) said that in Netherlands, consumers’ decisions are today influenced by the price sensitivity, value consciousness and attitudes towards private labels as about three quarters of its consumers suffered the recession in 2009. In the said market report, Dutch consumers reconsider their spending including decisions on where and when to shop; and that changes shown is that now, Dutch consumers are buying labeled products because they think they save more money in the long run. This is also true in the car landscape wherein the economic crisis has changed car-buying process of consumers. To help dealers determine changes of consumer buying process, Dealer Communications reported on a conducted a research to know the present motivations of car buyers; to know if there are opportuni ties still open for car dealers and manufacturers, and if so, how will they adjust. In issues how the products are challenged showed the way Apple has transformed how music is bought and played thru the introduction of iPod. (Wyld, 2010) Marketers also use the power of globalization to reach more and more country markets. Recent developments of off-shore business, in particular, the emerging economies of Brazil, Russia, India, Indonesia and China have encouraged multi-national companies to spread their business in these countries. Because of the improved purchasing power of consumers in these emerging countries, marketers find globalization as a driver of change in industries as motor vehicles, cell phones and credit cards (Wyld, 2010). b. Technology. One of the driving forces that encourage consumers’ buying decisions is the use of technology. It is observed that there is a growing acceptance of internet shopping, SNS websites and the constant growing series of internet appl ications. It is now easy for the company to sell products to customers using online technology, to work with suppliers and supply chain. However, because becoming an on-line seller is an easy process in the internet, this variable increases rivalry and competition among seller. An example of a successful on-line ordering system is being done by Wal-Mart stores that make shopping easy for busy people (Wal-Mart, n.d.) c. Competition An attractive market encourages competition to enter the industry. Most