Time Takes Time free essay sample

Last year was a busy one for the three surviving ex-Beatles, Paul McCartney, George Harrison, and Ringo Starr. Paul worked on a new album, and George is scheduled to come out with a live double album of one of his Japan concerts. This leaves us with Ringo. So what has he done? He had his third consecutive summer tour. Besides that, he has come out with a new album. Its his first studio album in 11 years! Entitled, Time Takes Time, it could be the best of all the albums he has put out since The Beatles broke up in 1970. The album starts with Weight of the World, which is the albums first single. It deals with everyday troubles of the world, and how its weight is bringing us down. In it, Ringo advises us to get the weight of the world off our shoulders. Dont Know a Thing About Love begins with Ringo proclaiming, Lets start swinging! He has a way with words, and the song swings along just fine. We will write a custom essay sample on Time Takes Time or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dont Go Where the Road Dont Go is Ringos personal favorite from the album. It could be the rock highlight of the album (or all his albums). It deals with his past problems with alcohol. Golden Blunders breaks out with Ringo and a gently strummed acoustic guitar. The basis of the song is simple (just look at the title, folks). All in the Name of Love is one of Ringos best ballads. When I heard the cowbell intro, however, I thought it would be another country Ringo hoe-down, like his 1970 album, Beaucoup of Blues. The cowbell was just a percussive count in, and after the fifth hit, one of his most charming melodies began. After All These Years is another good rocker with more interesting lyrics. It was produced by ELOs Jeff Lynne, who also played several instruments on this track. I Dont Believe You is a country-flavored tune, and it does roll along quite nicely. It harkens back to Ringos early vocals with The Beatles, like What Goes On, from 1965. Runaways starts off with the sounds of a citys streets at night, and tells about children who have run away from home and are living on the streets. In a Heartbeat, along with All in the Name of Love, are definitely top-rate ballads. I prefer In a Heartbeat slightly more than the latter. What Goes Around is the albums last song, and clocks in at 5: 50 (quite long for a Ringo song). Its a good song to end with, as it deals with the what goes around comes around concept. I highly recommend Ringo Starrs Time Takes Time. Its a lot different from Ringos earlier works, and should appeal to Beatles/Ringo fans who grew up in the 1960s, and to people of our own generation. n

Simon as a Christ Figure in Lo essays

Simon as a Christ Figure in Lo essays William Golding once believed in the idea that the educated, civilized people could do no wrong, but that is before the events of WWII forever changed his view of society (Spitz). In regards to that time, Golding once stated that, ...anyone who moved through those years without understanding that man produces evil as a bee produces honey, must have been bind or wrong in the head... (Spitz). With his new critical view of human nature, William Golding began work on the novel Lord of the Flies, with the intent to trace the defects of society back to human nature (Baker). Incorporating his experience teaching in England, William Golding creates a society on a deserted island with young schoolboys to show the true, violent nature of people, no matter how educated or civilized they are. The world Golding creates is representative of society as a whole as it demonstrates what happens when mankind fails to think logically and chooses to support ideas and the figures that present them, no mat ter how morally and legally wrong they are. To complete the allegory, Golding includes a young boy named Simon to represent Jesus Christ as Simon is an omniscient figure in a world where truth, knowledge, and reason have little importance. When Golding introduces Simon to the reader, he immediately distinguishes him from the rest of the boys by having him faint, which is a common ailment for Simon (Golding 20). This scene parallels the resurrection of Christ as Simon, who is momentarily weakened, is able to rise again and begin his new, yet short life on the island. With the beginning of his new life, Simon observes different aspects of the world around him to give him the vastly unappreciated power of omniscience. A striking example is when Simon makes the bold suggestion to the boys that the highly feared beast is merely a part of them. During one of the assemblies that takes place, Simon hesitantly stands and says, Maybe,...

Changing Views on Homosexuality

Men and women are feeling more open to express their homosexual lifestyle and this is in part due to the changing views of sexual behavior and homosexuality. Homosexual behavior is defined as sexual behavior with a member of one’s own sex (Sarason Sarason, 2005). Prior to the 1970s, homosexuality was considered to be a diagnosable psychiatric disorder and was listed in the DSM (Diagnostic and Statistical Manual of Mental Disorders). Homosexuality was viewed almost as a disease that people needed to be cured of. Research revealed that homosexual men and women did not differ in psychological adjustment from heterosexual men and women (Sarason Sarason, 2005). There has been the debate of whether a person is born gay or if homosexuality is a learned behavior. In my opinion, I believe that a person is born gay and does not chose or learn this sexual behavior from others. I’ve witnessed a relative grow up and noticed behavior as child that suggested he may be gay. As an adult, he informed the family that he is in fact gay. This came as a shock to no one and when asked when he knew he was gay, he stated that he knew all along. It is thought that if people no longer viewed homosexuality as a behavior that people chose to partake in, that less emphasis would be placed on trying to â€Å"cure† homosexuality. Dr. Glenn Wilson and Dr. Qazi Rahman, authors of the book Born Gay, state that there is no single gay gene, but genes do contribute and consider the effect of sex hormones to which fetuses are exposed in the womb (Ahuja, 2005). Wilson and Rahman feel that sexual orientation is fixed at birth and that any evidence-based scientist would agree (Ahuja, 2005). With more people understanding that sexual orientation is innate rather than learned, viewpoints on homosexuality are shifting. Our society is slowly becoming more accepting and placing less of a stigma on homosexual behavior. In the past there were no rights for gays wanting to marry, but now gays in Massachusetts can legally marry. In Vermont and other parts of the world, gay men and women now have the right to enter into legal partnerships that give them some of the same protections and responsibilities of marriage (Sarason Sarason, 2005). Past opinion polls have resulted in some Americans saying that gays cannot be considered good role models for children (Sarason Sarason, 2005). Some people have thought that a child’s sexual orientation could be affected if the child had gay or lesbian parents. Research on child adjustment in homosexual households provided results that did not differ from children raised by heterosexual parents (Sarason Sarason, 2005). Dr. Ellen C. Perrin feels that children raised by gay or lesbian couples do just as well as children raised as by heterosexual couples. â€Å"In some ways children of same-sex parents actually may have advantages over other family structures†, says Perrin (Chang, 2005). Studies conducted on homosexual couples show that lesbian couples share household responsibilities equally and that children adjust better when there is an equal division of labor (Chang, 2005). Raising healthy, well-adjusted children and understanding that homosexuality is an innate behavior are just two examples of why attitudes towards homosexuality are changing. Although there is still room for improvement in terms of accepting gay culture, strides are being made compared to earlier attitudes. To me the most significant change is understanding that homosexuality is not a disorder, it represents a person’s sexual orientation. References http://www.webmd.com/mental-health/news/20051012/study-same-sex-parents-raise-well-adjusted-kids Changing Views on Homosexuality Men and women are feeling more open to express their homosexual lifestyle and this is in part due to the changing views of sexual behavior and homosexuality. Homosexual behavior is defined as sexual behavior with a member of one’s own sex (Sarason Sarason, 2005). Prior to the 1970s, homosexuality was considered to be a diagnosable psychiatric disorder and was listed in the DSM (Diagnostic and Statistical Manual of Mental Disorders). Homosexuality was viewed almost as a disease that people needed to be cured of. Research revealed that homosexual men and women did not differ in psychological adjustment from heterosexual men and women (Sarason Sarason, 2005). There has been the debate of whether a person is born gay or if homosexuality is a learned behavior. In my opinion, I believe that a person is born gay and does not chose or learn this sexual behavior from others. I’ve witnessed a relative grow up and noticed behavior as child that suggested he may be gay. As an adult, he informed the family that he is in fact gay. This came as a shock to no one and when asked when he knew he was gay, he stated that he knew all along. It is thought that if people no longer viewed homosexuality as a behavior that people chose to partake in, that less emphasis would be placed on trying to â€Å"cure† homosexuality. Dr. Glenn Wilson and Dr. Qazi Rahman, authors of the book Born Gay, state that there is no single gay gene, but genes do contribute and consider the effect of sex hormones to which fetuses are exposed in the womb (Ahuja, 2005). Wilson and Rahman feel that sexual orientation is fixed at birth and that any evidence-based scientist would agree (Ahuja, 2005). With more people understanding that sexual orientation is innate rather than learned, viewpoints on homosexuality are shifting. Our society is slowly becoming more accepting and placing less of a stigma on homosexual behavior. In the past there were no rights for gays wanting to marry, but now gays in Massachusetts can legally marry. In Vermont and other parts of the world, gay men and women now have the right to enter into legal partnerships that give them some of the same protections and responsibilities of marriage (Sarason Sarason, 2005). Past opinion polls have resulted in some Americans saying that gays cannot be considered good role models for children (Sarason Sarason, 2005). Some people have thought that a child’s sexual orientation could be affected if the child had gay or lesbian parents. Research on child adjustment in homosexual households provided results that did not differ from children raised by heterosexual parents (Sarason Sarason, 2005). Dr. Ellen C. Perrin feels that children raised by gay or lesbian couples do just as well as children raised as by heterosexual couples. â€Å"In some ways children of same-sex parents actually may have advantages over other family structures†, says Perrin (Chang, 2005). Studies conducted on homosexual couples show that lesbian couples share household responsibilities equally and that children adjust better when there is an equal division of labor (Chang, 2005). Raising healthy, well-adjusted children and understanding that homosexuality is an innate behavior are just two examples of why attitudes towards homosexuality are changing. Although there is still room for improvement in terms of accepting gay culture, strides are being made compared to earlier attitudes. To me the most significant change is understanding that homosexuality is not a disorder, it represents a person’s sexual orientation. References http://www.webmd.com/mental-health/news/20051012/study-same-sex-parents-raise-well-adjusted-kids

Wipro Consulting Services (WCS) as a global business leader in Coursework

Wipro Consulting Services (WCS) as a global business leader in technology consulting - Coursework Example But in order to become the business leader in technology, it needs to go further. It required the independence and also the strategic focus which comes from operating as one of the separate unit within Wipro but at the same time take the advantage of the parent company in technology and to acquire the customer base. Wipro Technologies Ltd is based in Bangalore and employs about 95000 people across its office which is spread globally (Lampel, wt al, 2010). In the year 2001, most of the technology consulting firms such s Infosys, Wipro and Tata Consultancy Services had started to provide the basis IT infrastructure as well as development of application services to its customers. As the companies started to gain a better knowledge and understanding of its customers the companies started to assist them to use IT in their business to improve the efficiency and hence reduce the cost. Today these IT firms face a tremendous pressure in order to deliver high value of IT services to its custom ers. As a result different business models were adopted by the firms and also by Wipro. Wipro Technologies uses two distribution models namely â€Å"Global Delivery Model† and â€Å"Fixed Delivery Model†. Wipro have developed globally a competitive business which is based on the expertise and also the ability to identify, train, and manage and motivate the talent. Prior to 2001, it was difficult as well as costly for the company to access their talent in the developed countries. Thus in such a situation it become increasingly necessary for Wipro to develop business models so to compete with the upcoming demand in the developed markets. Under the leadership of Kirk Strawser, Wipro undertook two from of business model. When IT software and consulting firm emerged in India, most of the Indian companies did not use the sophisticated technology to support the system; this further resulted in challenge for Wipro to convince the companies to use the technology and help build them a competitive advantage over the other firms. In addition, most of companies had an in house IT department and was not willing to outsource to other firms. The developed market offered a much deeper pool of customers and also higher price for the services than those in the Indian market (Khanna and Palepu, 2010, p.155). With the emergence of IT services and software, many big companies started to implemented the use of IT and as a result Wipro technologies competed with the service providers of technology. Wipro had faced challenge in its technology sector from two categories one was the global players and the next was the Indian players. Global players included companies such as Accenture, IBM, HP, Cap Gemini and EDS (Burgelman, et al, 2008). These companies had made more than 90% of the global consulting market. Wipro was way behind these companies. The companies made use of the resources and also because of cost advantage of its offshore presence in countries such as Russia, India, Philippines, Europe and others. Indian layers included companies such as TCS, HCL, Cognizant, Infosys and others. Wipro and these firms basically used the same concept as they started their operation with low cost IT service providers and adopted the â€Å"global delivery models†, â€Å"technology rationalization† and â€Å"service integration† (Lampel, wt al, 2010). The terrain of IT services and

Consumer behaviour Essay Example | Topics and Well Written Essays - 2000 words

Consumer behaviour - Essay Example Discussions about external variables pointed to Wyld’s (2010) assertions that these are the general economic climate, technology, government and competition as factors affecting customers’ decision at the various stages. Scheiltz (2010) suggested other external factors such as the cultural, group and social values that sway the decision process of consumers. Decision process is defined as identification of needs, collecting of information, evaluation of alternatives, then finally going into a purchasing decision. (Chapter 6 Class Notes, n.d.) I. How do marketers persuade consumers using external variables? a. Economy The economy is the first factor considered as an external variable affecting consumers. The recent economic crisis is an external variable that affected consumers’ behavior in many states of US and in Europe, and many others. On the other hand, economy has been favorable to the emerging countries in Asia. The shrinking economy encourages shifts in bu yer demographics and the way products are used such that consumers may alter their purchasing decisions, how they perceive value and where they purchase the product. Market report of Bharatbook.com (2010) said that in Netherlands, consumers’ decisions are today influenced by the price sensitivity, value consciousness and attitudes towards private labels as about three quarters of its consumers suffered the recession in 2009. In the said market report, Dutch consumers reconsider their spending including decisions on where and when to shop; and that changes shown is that now, Dutch consumers are buying labeled products because they think they save more money in the long run. This is also true in the car landscape wherein the economic crisis has changed car-buying process of consumers. To help dealers determine changes of consumer buying process, Dealer Communications reported on a conducted a research to know the present motivations of car buyers; to know if there are opportuni ties still open for car dealers and manufacturers, and if so, how will they adjust. In issues how the products are challenged showed the way Apple has transformed how music is bought and played thru the introduction of iPod. (Wyld, 2010) Marketers also use the power of globalization to reach more and more country markets. Recent developments of off-shore business, in particular, the emerging economies of Brazil, Russia, India, Indonesia and China have encouraged multi-national companies to spread their business in these countries. Because of the improved purchasing power of consumers in these emerging countries, marketers find globalization as a driver of change in industries as motor vehicles, cell phones and credit cards (Wyld, 2010). b. Technology. One of the driving forces that encourage consumers’ buying decisions is the use of technology. It is observed that there is a growing acceptance of internet shopping, SNS websites and the constant growing series of internet appl ications. It is now easy for the company to sell products to customers using online technology, to work with suppliers and supply chain. However, because becoming an on-line seller is an easy process in the internet, this variable increases rivalry and competition among seller. An example of a successful on-line ordering system is being done by Wal-Mart stores that make shopping easy for busy people (Wal-Mart, n.d.) c. Competition An attractive market encourages competition to enter the industry. Most

Effects of Music on the Mind Essay -- essays research papers

Effects Of Music On The Mind Are people typically geniuses? Statistically, people probably are not. In fact, most people probably aren't even intellectually gifted at all. Most people are likely to be pretty much average, maybe a little bit above average, or a little below, but very average none the less. It is universally understood that people strive to learn to become wiser and more informed about the world around them. The more people learn, the more powerful they can become. It is the speed at which people learn that separates the geniuses from the average people and from the learning disabled. Geniuses don't run into problems while learning, because they learn very fast. It is everyone else that could really use help. One solid way to increase the speed at which people learn is with music. People learn through music and their minds grow faster because of it. Some music, when implemented properly, can have positive effects on learning and attitude. Music is a powerful thing, and when we understand its significance, it can bring dramatic changes both positive and negative into our lives. The earliest stages of learning for young children are the most important. The fundamentals of learning are instilled into a child at a very young age. How much importance is placed on these fundamentals can have dramatic affects on the future of the child's learning. Music, when applied in a constructive way, can have positive effects on a child's ability to learning and can help them in many ways. One way that music can make learning easier for a young child is by implementing music lessons into a child's normal activities. A small study was done two years back involving ten three-year-olds who were tested on their ability to put together a puzzle and the speed at which they could do it ("Learning Keys" 24). After the initial test was taken, five of the children were given singing lessons for 30 minutes a day and the other five were given piano lessons for 15 minutes a week (24). The lessons were conducted over a six- month period of time, and after the six months, all of the kids showed substantial improvement in the speed at which they could put together the puzzle (24). The researchers understand this skill in putting pieces of a puzzle together as the same reasoning that engineers, chess players and high-level mathematicians use. In this study of inne... ...esource. In recent years there have been concerns about some types of music such as â€Å"street† Rap having very negative effects on peoples minds and moods. This type of music imprints an extremely violent image into people's minds and there has been growing concern about it and tying it in with violent crimes. In cases like this, it only shows how much more we need to study music to fully understand its full impact on the human mind. In these days where cutbacks are always eminent in people's local schools, people need to fight to keep the music and art intact. Music and the arts are what make life worth living and without them, people lose hold of their culture and diversity. The ideal way to learn in the future would be to fully incorporate music into the curriculum of every school. If every school supported and encouraged their students to freely pursue music with the culture of music in their everyday lives, people would become much more efficient in their learning and would become much better students on the whole. Music is a power too great for man to comprehend at this point but through further study man can learn how to better harness its power and use it to improve mankind.

Final Strategic Plan Essay

Everyone wants to have a delicious meal that will not cost them a lot of money. There are many restaurants that try to sell you their services. Greg’s Family Restaurant is a restaurant which will provide a wholesome nutritious meal and great customer service for all our patrons. Mission Statement The mission of Greg’s restaurant is to provide wholesome meals at unbelievable prices the competition cannot compare. Our restaurant is to provide customers the service each and every one of them want and deserve. We will provide this type of service with the technology that is available to us as a business. With this technology we provide our customers with great service and delicious meals at an unbelievable price. We will become the best restaurant in the area that provides our customers with Mexican, Afro-American cuisine. The employees of Greg’s restaurant will be like family. Organization Vision Vision is the strategic planning of a company to achieving its goals. â€Å"A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future† (Pearce & Robinson, 2009, p37). The aim for Greg’s restaurant is to in the next 2-4 years to be above and beyond the competition and to expand the business to other areas within the city. The future planning of the restaurant is to come up with menu items that will continue to help the business to prosper. Guiding principles: Culture, social responsibility, and ethics Greg’s restaurant is following many values and cultures according to the needs of customers. The menu items of the restaurant represent different cultures that can attract customers of different nationalities and societies. Greg’s restaurant is multi- cultural and offers a wide variety of menu items that everyone can enjoy. Greg’s restaurant gives priority to the values of honesty and integrity in full support of their valued patrons. The restaurant also offers specials throughout the week and also issues coupons to get half off on certain menu items. The business is using products that are environmentally friendly and to help protect the environment and health of the community. The vision, mission, and values statement of the restaurant will provide the framework, structure and the company’s goal. The vision is the end goal the restaurant wants to achieve whereas the mission and the values will provide the business with the everyday activities the business already performs and also the structure and framework for the strategic plan for the business. The business will address customer needs by providing good service and meals to each and every patron that enters the establishment. All customers will get the same fresh meal the first customer to the last customer. The staff will act in a professional manner and provide great customer service and our suppliers along with the restaurant will serve the freshest ingredients available. Organization Strategic Direction Without strategic direction the business will not be able to accomplish its mission or vision. So it is very important that a company has a strategic direction for the implementation of its mission and vision. Strategic direction is defined as strategies made by a business or company to fulfill its mission. Strategic direction helps the owner and employees to know what is needed or required to achieve the mission of the company. Customer needs and competitive advantage At Greg’s restaurant it is important for the business to provide a relaxed comfortable atmosphere to the customers so they can like at home. At Greg’s restaurant there has been mechanisms added to provide the customers with the necessary seating and waiting areas to help them feel more comfortable at the restaurant. It is also a positive direction the company has taken is there is no priority of any culture or religion to dine at the restaurant. Honesty is a key element that we strive when dealing with patrons. Strategy planning helps the company review the mission and vision and to make sure that the company is headed in the right direction on achieving the goals. The future planning and vision of the restaurant has an impact on the restaurant strategy and it could impact the way the business will do over the next few years. The business has to utilize its vision and mission statements to make new decisions or to improve on the decisions it makes about the future of th e business and what is going to benefit the business. SWOTT Analysis In the restaurant business and by being new to the industry which is very competitive a SWOTT analysis plays a key role and is needed for a business to succeed. Greg’s Family Restaurant sets itself apart from other restaurants by servicing their customers with excellent customer service and meals. When analyzing a business one has to look at the internal and external factors that affect the company. A SWOTT analysis provides a breakdown of all these factors even factors that could affect a business internally and externally. SWOTT analysis is a tool a company uses in forming a strategic plan. It is the most effective tool a company uses to determine and uses for a strategic plan. SWOTT stands for Strengths, Weaknesses, Opportunities, Threats, and Trends a company must face. Business can use SWOTT as a tool to create and overview of the organization strategic situation. (Pearce & Robinson, 2009). For a new establishment like Greg’s Restaurant a SWOTT analysis is necessary to establish and compare where it is in a competitive market. When operating any type of business preparation is a key element: looking into as many potential options as possible is a must to prevent the company from profit loss along with the shareholders but in this case it is Greg’s stakeholders at risk. By eliminating all possible threats and creating opportunities with limited financial resources and concentrating on the long- term goal is the key to the success of the business and the future. SWOTT provides basic framework for business existing or new. More opportunities can be created by eliminating various weaknesses. External forces which are opportunities, threats, and trends are sets of uncontrollable factors the restaurant face and must overcome to succeed in the restaurant business. After conducting a SWOTT analysis legal and regulatory, economic, technology, Global and social trends were found external forces that need to be addressed. Legal and Regulatory Because of the external forces of opening a new restaurant or possible refitting and exiting building you will have to deal with the zoning laws. Restaurants need licenses and permits to operate or a food service establishment permit, alcohol license and food safety permit. Food safety health codes vary from state to state but restaurant businesses have to abide by the rules and laws that are put forth. The rules and regulations are to help protect the consumers and business. Economic Information regarding to products, services, tools, technology, and suppliers will compromise the economic environment of the restaurant. In 2001 California restaurants are projected to register 63.8 billion in sales, every $1 spent generates additional $1.19 in sales for the state economy. In 2010 there were 62, 794 eating and drinking places in California; every extra $1 million spent in California’s restaurants generates an additional 23.8 jobs in the state. In 2012 California restaurants employ 1,445,000 people (www.restaurant.org). Macroeconomics is very sluggish at this point in time. Inflation is at a high and banks are increasing interest rates. People are not spending as they did in the past they are more frugal with their finances. With the housing market in a slump, unemployment on the rise and with energy prices on the rise it is giving the restaurant industry a hard time. Changing labor conditions and cost is affecting smaller family type restaurants to eventually lose their business. Globalization Globalization shows opportunity for Greg’s restaurant to expand outside the United States. Forming a Limited Liability Company (LLC) it protects your personal assets from any liability the business incurs. If the owner plans on setting up a restaurant in different locations have separate LLC for the location. Social Socially people love to meet, dine, and have a drink and fun. But given the economic conditions of today it is hard for people to dine like they once did in the past. People are also concern about eating healthy and given the increase of a lot of food recalls in the past. Social media is also playing a big role in the marketing aspect of the restaurant industry. Technology Technology in the restaurant industry is very vital to the everyday operation. There is software available to track inventory, supplier orders, and to manage food orders. Technology is being developed every day to improve the way restaurants do business. Managers are no in more control of their staff with remote monitoring systems. Internal forces are more controllable factors a business can use to improve the operation and its path to success. After conducting an internal evaluation these were the factors the business came up with that is logical: strategy, strategic capabilities, and structures. Strategy In order for the restaurant to grow and expand a strategy has to be designed to which the business should offer products and services which customers could not receive from anywhere else. As far as strategizing the restaurant has the use of resource control which is key i.e. (operations, finance, supplies, and manpower). Strategic Capabilities Strategic capabilities play a big part in the restaurant industry. A business can create its own uniqueness through its marketing and strategic capabilities. A well- organized supply chain, a well trained staff, and a competent management team are strategic capabilities that will help the restaurant to fulfill its vision. The business also needs to consider its ability to manage working capital, expecting manpower issues and customer expectations and the ability to think ahead of the competition. As the industry changes over a period of time the threats and opportunities the restaurant will face the strategies and model of the business will have to adapt to these changes to meet the needs of the customers. It is very critical management focuses and maintain a product mix that works well for the business. The restaurant should position itself to reach specific demographic groups. Issues and Opportunities As mentioned in internal forces issues that are apparent is the lack of interactions between the employees. With these issues it allows opportunity to create meetings between employees and management. These meetings will allow staff to feel they belong and part of the family. It also allows employees to express what is working and not working for the business and what need improvement since the staff are the ones interacting with the customers. Balance Scorecard To develop a Greg’s Family Restaurant a balance scorecard is essential. It is key component for defining the goals and targets of a business as well as the mission vision and SWOTT analysis. A balanced scorecard is, â€Å"A set of four measures directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth† (Pearce & Robinson, 2009, p. 202). Financial Perspective/ Shareholder Value A well thought out vision and mission statement will facilitate the restaurant to achieve its target. The restaurants objectives are to increase the performance of the restaurant. The responsibility of the restaurant is to seek its customer satisfaction. Increase revenue, and also achieve financial stability. Customer Value Perspective Customers determine the success of the business. The ups and downs of the restaurants as well as the delivery of the services the business provides relates to the customers satisfaction. The more the customers are satisfied the better the business will do to attract more customers. Process/Internal Operations Perspective Strategic planning is very effective to give a nutritious meal to customers. This should be done in accordance with the customer needs. The most important thing is to determine the purpose and intentions of the strategy, because this will help the business towards its goals. The restaurant should set its goals and the path while keeping in minds the values and interest of the patrons. Customer comment cards should be available so customers can express their comments and concern. Greg’s family restaurant is always taking initiatives to improve service and products to increase their customer base. Learning and Growth Perspective Learning and growth process is the prospective to know about your business and if it is developing into the type of business you dreamt of. Learning in accordance to Greg’s family restaurant means to learn about the attitudes of the employees which are internal and customers which are external. Strategic planning within the growth and learning perspective should focus on employee training to have competent employees. Balance Scorecard Shareholder Value/Financial Perspective Strategic Objectives * Market share should increase * Net revenues should increase * Financial stability should be achieved * Production cost should be minimized Performance Measure * Revenue growth * Increased operating cost * Return on interest and capital Targets * 3-6 % market share increase over the next 3 years * 20% profit margin Customer Perspective Strategic Objectives * Focus on public interest * Quality food should be delivered * Community support * Improving brand name in market Performance Measures * New Menu Items should be offered * Awareness of brand in public Targets * 100% customer satisfaction * 15% increase in customers for the next 3 years Initiatives * Restaurant should expand to other cities * Benefits & rewards program Learning & Growth Perspective Strategic Objectives * Employees retention increased * Technology should be improved * Employee satisfaction Performance Measures * Customer satisfaction should improve * Employee turnover rate decreased * Surveys, monitoring and training Targets * 100% participation of all employees Initiatives * Staff training * Improved customer service * Analysis of Staffing References Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York, NY: McGraw-Hill www.restaurant.org http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx