Media & community Essay Example for Free

Media community Essay Media is often described as a watchdog of the community. Its has profound duties and responsibilities in our society. For a certain period of time, Media portrays an important role in community building. By its ability to reach out to the public, clearly indicate medias effectiveness in instilling confidence to the society trough comprehensive programming. Media is a protector of public interest. With its full dedication of their service to the public results a concern and aware society. Media has a wide importance to the interest of the public, but there are still some critical issues that contradict the purpose of media to society. During the US war with Iraq, media reputation encountered a tough test by airing wrong information and misleading the public. Another one is Canada’s sponsorship scandal in which public funds are misused through advertising firms. Although, these set of events are unethical for media, it is fair enough to say that media is still an effective watchdog of the public. Nevertheless, media continues to prove its importance as a watch dog of society. In most manner media is the best way to stay informed about current issues. In relation to the fast improvement of modern technology, media had further improved its importance on the interest of public. CNN I report Journalism, is a positive indication of modern effectiveness of media in modern technology. With this, the local citizenry has the chance to do and published their local story. Supporting this, medias efficiency as a watchdog of public interest creates a scenario of entertainment for the public. In the end, the media showcases both positive and negative effects in society. As further enhancement and development in the area occurs, we can further see the way it mould individual, groups and societies in different ways.